A Flor de Piel is a Chicago band founded by Grammy® and Latin Grammy® nominee multi-instrumentalist Renato Ceron, and author, teacher, musician and entrepreneur Marisol Ceron. A Flor de Piel’s music, and diverse repertoire reflects its members’ rich cultural heritage as well as their fresh and creative ways to make the “old” sound “new.” They are a multi generational band with an ability to switch from one style of Latin music to another with an ease that appeals to audiences of all ages and all musical tastes. I was recruited to create the band’s new logo and offer further branding advice.